Experienced brand marketer leading strategy, content, advertising, social, and ecommerce
Think of me as a head of marketing for hire.
I began as a leader in the digital music revolution with multiple record labels under both Sony and Universal Music before helping Sonos, an innovator in the wireless speaker category, become a world-class brand. My current focus is assisting early stage companies develop and execute their go to market strategies as well as working with existing businesses to re-imagine their brands for new growth.
For me, making it all happen is the fun part. After establishing the correct insights and roadmap for success, I don’t shy away from rolling up my sleeves and making sure the tactical work is executed at a high level. From market research, positioning and messaging, packaging design, and brand videos to social media, advertising campaigns, websites, and trade show implementations - whatever is needed to create awareness, demand and sales - I will lead a comprehensive brand development and product launch process. And with my extensive professional network, we are never more than a conference call away from additional media, sales, design and other resources.
As an enthusiastic collaborator, I look forward to a healthy exchange of ideas to get to the truth and determine the right path to solve any problem. Above all, I am committed to quality work and getting it done efficiently. And with a smile.
Check out my experience and some of my work on LinkedIn
Services
Brand strategy
What you say and how you say it. What you do, what you stand for, and how you act. Where you show up and what you look like. However any element of your company interacts with the world - all of it is part of your brand. Let's' do the work to determine exactly how you want to be perceived, then build the story and a plan to make it happen.
media
While developing the concepts for the story and creating the assets, we need to determine the best places for things to show up to get the word out. Whether it's social media, search advertising, digital radio, retail channel opportunities, video, or targeted TV we will develop the right plan and timeline for all paid, earned and owned media that can be measured and refined as the business grows.
market researcH
Who should you be trying to reach and what do you want them to do once you reach them? What's already going on out there in your category? We need to know how you fit in with the competition and how to best position your business with prospective customers to achieve your goals. It all starts with the right information.
content
A robust stream of content and stories to fuel conversations around your brand is the main currency of modern marketing. This can be customer testimonials, product how to's, topical editorials, or just the right photography. The key is to have a well structured plan and purpose for everything that is combined with the right metrics for success.
creative production
Once we know the how and who that will drive your brand we develop the tools for communication. Words, logos, images, videos, packaging, digital destinations - all the assets and elements that need to be cohesive and comprehensive to tell the right stories in the most impactful way.
ecommerce & Retail
The customer journey does not end with a purchase, but a conversion is the ultimate goal all marketing drives towards. Developing a comprehensive and integrated sales strategy with the right mix of partners and placements is key to connecting marketing properly into the commercial world. However best structured, we will put together a sales plan that works.
Contact Me.
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